George Papanier, president of retail at Bally’s, told shareholders in September that the company was aiming to rebrand nearly all of its properties under the Bally’s name within a year. It also launched a sports betting app and closed a deal with Sinclair Broadcasting to rebrand its regional Fox Sports Networks as Bally Sports. The rebrand was anticipated for months, as the company seeks a more uniform identity after expanding and acquiring properties across the country over the past two years, now totaling 14 casinos and about 10,000 employees. The hotel and casino date back to 2002, while the operations’ harness racing has occurred on the infield of the raceway since 1969. Route 13 was acquired by a predecessor to publicly traded Bally’s Corp.

The gaming destination connected to the separately-owned Dover International Speedway off U.S. DOVER – Bally’s, the operator of Dover Downs Hotel & Casino, announced a rebrand of the property Monday that will now be known as Bally’s Dover Casino Resort.

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